Earlier this year during the press conference about Microsoft’s acquisition of Nokia’s smartphone division, the CEO of Nokia concluded his speech the following way “We didn’t do anything wrong, but somehow, we lost”. Many analysts wrote articles about the reasons behind the fall of Nokia, that once sold over half of the mobile phones in the world. But instead of focusing on the past, let’s focus on the present. Read more

Speaking of methods to reduce costs, increase sales and optimize the results of insurance, we usually come to the following question – “If we invest in these directions, would the effect ultimately be positive?“ Undoubtedly, one of the effective methods to reduce costs would be a modern, high-technology online platform for sales and management of insurance contracts. Nowadays, businesses are aware of the advantages of this type of technology. But it would be good, if we are able to predict to some extent what results will be obtained after the deployment of new technology. Read more

Do you want to know the names of the next Giants in the insurance industry? If you know where to look, you can already see some of them. The inevitable change Read more

I read several reports that identified social media consumption as a major trend insurance companies need to follow closely and take advantage of. This immediately sparked my interest (naturally, considering my background is in Media and Communications). In this article I would like to summarize what I found out about insurers’ social media behavior and what I consider a potential red flag. In a next installment I will focus on the amazing opportunities, which can be explored on social media. Of course, by the companies that are fast, smart and have the necessary instruments to act accordingly. Read more

The huge old industry, currently worth 3.3 trillion USD in OECD, is undeniably a major factor in the economy everywhere in the world. Its long history and traditions contribute to the stable and secure image the industry maintains and projects. Considering the main business they are in, it is logical that insurance companies want to be perceived as safe, traditional and rather conservative by the society and their customers. Read more